27 Feb. 2008
FILA STEPS UP TO THE TENNIS COURTItalian sportswear brand Fila (fila.com) is to be the new official footwear licensee to The Championships, Wimbledon. The five-year contract will see Fila provide a range of dual branded performance tennis and leisure footwear styles, until 2012.
The partnership comes as part of Fila’s global tennis strategy and the renewed investment in British tennis, which includes a stable of Elite senior and junior players such as Josh Goodall, Marcus Willis, Neil Pauffley, Natasha Khan and Stephanie Cornish.
The partnership will mark the launch of the new Fila Alfa tennis shoe that utilises innvative components to ensure step in comfort and lasting performance. The Alfa Wimbledon shoe – pictured above - will be worn and merchandised at The Championships, Wimbledon and be available with a hard court and grass court sole unit.
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