Ciff, January 2010
14 May. 2010
FASHION FORCES IN COPENHAGEN TO BE UNITED FOR THE FIRST TIMECopenhagen’s four fashion trade shows, Gallery, CIFF and CIFF Kids, CPH Vision and Terminal-2, are joining forces with Copenhagen Fashion Week and the trade association Dansk Fashion & Textile to help increase visibility of Danish fashion abroad.
One of the highlights of the event, which will take place August 12-14, will be “the world’s longest outdoor catwalk” on Copenhagen’s 1.3km main shopping street of StrØget.
As reported earlier, Copenhagen Fashion Fairs will also have a shorter fair period, taking place over three days instead of four from 10-7 on Thursday and Friday and 10-6 on Saturday.
CPH Vision and Terminal-2 will carry collections of a higher price range and quality. Both shows will focus more strongly on Scandinavian and Nordic traditions with an emphasis on quality and craftsmanship and key concepts such as wood, raw materials and back-to-basics.
There also will be new areas and segments at both fashion platforms. At CPH Vision, a new hangout bar will open in Øksnehallen where the foyer, previously used as entrance and registration area, will be extended and serve as a press area and a new exhibition area. Terminal-2 will relaunch its green outdoor area as an integrated part of the exhibition area. In addition, the Boiler is expanding and will include more womenswear brands. Also returning is Designers’ Nest, the international platform for Nordic design graduates to show their talents. Furthermore, there will be new features added to the online service MyFashionWeek, which is a travel booking site that offers fashion professionals travel and accommodation packages to Copenhagen.
The last edition of the Copenhagen fashion fairs which took place in February attracted tens of thousands of trade visitors. Gallery reported 12,364 visitors, CPH Vision 12,404 visitors, Terminal-2 12,966 visitors and CIFF 27,650 visitors. “There was an overall positive response from both exhibitors and visitors and a general sense of forward-thinking and brighter expectations for the market,” said Peter Fenger Selchau, CEO Copenhagen Fashion Fairs.
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