Fake London launches comeback collection
11 Aug. 2010
FAKE LONDON'S RELAUNCH COLLECTION HITS SHELVESAfter three years away from the scene, cult name Fake London has resurfaced with its first comeback collection hitting shelves for FW10. Having struck a deal with Italian manufacturer Italservices in December 2009, shares in the company are now distributed equally between the new co-owner, and Fake London’s founder and creative director, Desiree Mejer.
Founded in 1997, Fake London quickly established itself with its recognizable British bulldog branding and quirky yet traditional aesthetic. Having lost is way via an unsuccessful licensing venture with Italian firm Futurenet, Fake London is set to reclaim its original essence and position on the UK market. Catering for both men and women, the FW10 collection features pieces with a bohemian and slightly artisan feel, just like back in the day. Wholesale prices start at £80. AW10 collection will be available at Harvey Nichols in London among others.
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