Stitch London
Stitch London
 

07 Feb. 2011

SHOW PREVIEW: LONDON TRADE SHOWS, F/W11

The London trade show season is upon us, and there are some positive changes on the horizon. For the first time, Stitch, Pure Spirit and Pure London will run simultaneously over three days (Feb. 13-15). For the convenience of visitors, Stitch and Pure Spirit will both relocate to Earl’s Court One, a venue located less than a mile away from Kensington Olympia where Pure London will stay put.

Having widened its appeal, Pure Spirit will be edited into two sections – She, with focus on young, trend-led womenswear labels; and Label - offering unisex lifestyle brands with a streety edge. Some of the confirmed names include Darimeya, Nümph, Freddy, Mina, Forever Unique, Jovanna, Jarlo, Sugarhill, Bedroom Athletics and Rare.

Stitch, the menswear show that is now entering its third season, will serve up a mix of emerging and established menswear labels, as well as an extended selection of men’s accessories and footwear. Luke, Weekend Offender, Pretty Green, Two Stoned, Nathan Palmer, Le Coq Sportif and Emma Ashford are some of the labels that will form part of the Stitch exhibitors list.

Combined, over 250 brands will showcase their wares at Pure Spirit, Stitch and Pure London, and the three shows are set to attract over 12,000 international buyers. Aside from signing orders, visitors are invited to attend a string of happenings including catwalk shows, trend presentations, business seminars and parties.

Margin, the trade show dedicated to emerging talent and start-up brands, will take place Feb. 13-14 at the Music Rooms in central London. Celebrating its 20th season, the show has been going strong since its inception in 2002, serving as the launch pad for labels such as Supremebeing, Lady Luck Rules OK, Dephect, Emily & Fin, EIO, Missmilne, Worn Free, Sugarhill and Lazy Oaf.
Emma Holmqvist

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