The next edition of EuroShop will be held from 5th-9th March 2017
The next edition of EuroShop will be held from 5th-9th March 2017
 

21 Feb. 2014

Euroshop 2014: Biggest ever

EuroShop 2014 held in Düsseldorf from 16 - 20 February 2014 has just closed its doors. 109,000 trade visitors from 110 nations attended the world’s No.1 trade fair for retail and its partners. Rejoicing at the excellent response, Hans Werner Reinhard, Deputy Managing Director at Messe Düsseldorf, said: “All previous records of 2011 were broken! We are particularly delighted with the increasingly international flair and decision-making competence of our trade visitors.” The 2,226 exhibitors from 57 countries included the market leaders from all segments as well as young enterprises from growth markets.

According to this, the feedback from the exhibitors was very good. Exhibitors praised the high quality of visitors, e.g. from brands like H&M, Michael Kors, Victoria's Secret, Chanel, Burberry, COS, C&A, Fendi, Christian Dior, and the willingness of the retail market to invest in new retail concepts, technology and visual Merchandising. Corinna Weinberger from Schlegel says: "We showed for the first time at Euroshop and it was really worth it. We met our existing clients, but also made appointments with new ones. They look for more individual solutions when it comes to store concepts." Dr. Bernhard Schweitzer from Schweitzer adds: “Maybe the mood is not better, but now the retailers realize that they have to do something.“

Tailored solutions and a focus on emotional design are the keywords for retail design. “To talk about general design trends in materials or colours is not the right topic any more,” explains Klaus Schwitzke from Schwitzke & Partner, “today, every store has to tell it’s own story and find it’s individual solution.” Even if the vintage trend seems to disappear, it still makes more sense for brands that represents history. A growing interest in decoration and visual merchandising was also present. “We had 1,500 visitors each day,” said Cor Monteban from mannequin specialist Hans Boodt. Flexibility and easy ways to change the look and feel of arrangements are important, according to Visplay.

The growing inclusion of technology in retail and the implementation of digital media was another prevalent trend at Euroshop. The question was, how to integrate and link the various different channels such as the offline, web and mobile businesses with latest technologies. Kraiss Ladenbau showed a new concept that integrates webshops and showrooms using online tools. Microsoft presented their cooperation with Jack Wolfskin for an integrated solution for an online and offline business.

Energy-efficient lighting systems, such as LED were also a hot topic. Stefan Grote from lighting specialist Ansorg: "It took a while but now clients are open to LED solutions." The next EuroShop will be held from 5 - 9 March 2017.
Regina Henkel

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