Etiqueta Negra launches E-Shop
12 Feb. 2013
Etiqueta Negra Debuts In E-CommerceThe Italian mens and womens sporstwear brand Etiqueta Negra Polo & Sportswear has just launched its e-commerce website as part of a global expansion strategy. The new virtual shopwindow can be accessed from different countries such as European ones, former-USSR and Arabian countries and will be selling the whole brand's offer of its 120 item total look (60% aimed at men and 40% aimed at women), as well accessories and fragrances.
The brand originates from an Argentinian formal menswear collection also offering a small leisurewear selection. Since 2009 Indas Retail, Italian company based near Bergamo, owns, produces and distributes the brand for Europe, former-USSR countries and Middle East, and has given it a more defined sportswear-focused direction. Indas Retail also owns Tortuga Academy, a younger-minded sportswear brand.
Etiqueta Negra's own DNA is characterised by two main passions - one for polo, since it has been long time sponsor of Ellerstina, one of the strongest Argentinian polo teams, and one for vintage car races. Etiqueta Negra has actually been sponsoring different historical racing car prix such as, for intance, Italy's Gran Premio Tazio Nuvolari. For this it also offers the Tazio Nuvolari Capsule Collection, an approximatly 20-piece item selection inspired by prestigious the car race.
Indas Retail expects to close 2012 with a turnover of €11 million, similarly to 2011. Half of this sum will come from foreign countries (its two major foreign markets are France and Saudi Arabia). It is presently distributing Etiqueta Negra through an approximately 500-store-wholesale-store network and has already opened three monobrand stores - one in Milan, and two in France, in Deuville and Saint Tropez. In March 2013 Indas Retail will open its first flagship store outside of Europe in Jeddah, in Saudi Arabia.
Maria Cristina Pavarini
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