05 Mar. 2008

EUROSHOP: RETAILERS READY TO INVEST

More than 100,000 visitors attended the global retail trade fair EuroShop (euroshop.de) in Düsseldorf last week (22-27 February). From the first day the doors opened, the mood was upbeat, with many new contacts forged and a good number of deals being closed. Visitors, it seemed, were ready to invest in retail and open to new shop-fit concepts.

Following its successful debut in 2005, the EuroShop Designer Village, which serves as a forum for retail architecture and design, this year had grown to occupy twice the previous exhibition space. The lighting section alone (lighting of course being a key element in retail design) filled an entire hall for the first time.

International architects and design agencies unveiled solutions dedicated especially to those in the retail industry. Wilhelm Niedergöker, Managing Director of Messe Düsseldorf was delighted with the enthusiastic reception: “With the EuroShop 2008 results, we’re above the industry average in the consumer-related segment.”

Compared to the original event, the significantly sunnier business climate shines through in the facts and figures: The number of exhibitors climbed by 252 new participants (from 1,659 to 1,911 – up by some 15 percent). Rentals of net floor space rose by 13 percent (from 94,825 sq-metres in 2005 to 107,100 square metres). Hailing from more than 90 countries, 104,000 trade visitors attended, equivalent to 14 percent or 13,000 more than three years ago. Among the exhibitors, some 54 percent are based abroad, while 58 percent of visitors arrived from outside Germany. Over 60,000 visitors arrived from abroad – 8,500 more than at EuroShop 2005. 70 percent came from Europe, about 6,900 visitors from Asia, and also important India, China, Singapore, Taiwan, USA, Canada and Latin America, Russia and visitors from East Europe.

The next edition of EuroShop will open its doors from 26 February to 2 March 2011 while EuroCIS will be back from 10 to 12 February 2009.

OPEN: The Storebook by Sportswear International

One topic on everyone’s radar during this recent edition of EuroShop was the introduction of OPEN: The Storebook by Sportswear International, with retail designers and other special guests from the fashion industry gathering for on-site cocktails in celebration of the publication’s launch. The global reference book is a journey around the world of retail featuring more than 250 full-colour and high-quality photos it guides readers through the world’s most innovative fashion stores OPENed in the past year. In addition the book contains enlightening commentary about contemporary retail design from some of the most respected architects, store designers and interior and lighting professionals.

- Lisa Dartmann

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