New Emporio Armani store in Paris
New Emporio Armani store in Paris
 

02 Feb. 2012

EMPORIO ARMANI WITH SECOND STORE IN PARIS

Giorgio Armani announced the opening in Paris of its second Emporio Armani store. Covering an area of ​​500 sqm on two storeys, it is located in 368-370 rue Saint-Honoré, in the first arrondissement of Paris.

The interior of the store has been carefully conceived and designed by Giorgio Armani and his team of architects. In line with the spirit of the Berlin and Düsseldorf boutiques, the Paris store is characterized by its curved walls that optimize the space by generating a natural sense of movement that leads the client right around the venue.

Inside Emporio Armani, 368-370 rue Saint-Honoré, 1st arrondissement, Paris
Inside Emporio Armani, 368-370 rue Saint-Honoré, 1st arrondissement, Paris
Particular attention was paid to the choice of materials. Light Marmorino ceilings and grey Indian stone floors give the place a modern and "casual" look. The walls are covered with light shiny fabrics and black crystal. The two storeys of the boutique are connected by a grand staircase with curved ramps that are highlighted in black lacquer. The accessories are displayed on backlit glass shelves which grant a strong and harmonious visual impact.

The current collection is projected on two big screens installed in the shop windows while backlit images of advertising campaigns illuminate the interior of the shop.

Both elegant and refined, the store reflects Giorgio Armani’s vision, in perfect harmony with the universe of Emporio Armani. The shop offers the complete Emporio Armani collection for men and women, the Emporio Armani Underwear, the Armani Jeans line and the sports EA7 collection as well as an assorted range of accessories (watches, glasses, jewellery).
Mona Schmadl

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