EA7 CAMPAIGN WITH OLYMPICS SWIMMER LUCA DOTTO
02 Aug. 2012
EMPORIO ARMANI LAUNCHES EA7 APPEmporio Armani's youthful and sporty apparel collection has just launched it own EA7 App, downloadable for free on Apple and Android platforms. The new app is an interactive experience in which sports and lifestyle join forces in perfect Armani style. The application is divided into three separate yet interconnected sections: BEA7, LIVEA7, and GAMEA7.
The BEA7 “Train with champions” section depicts a selection of athletes providing firsthand training advice on their respective disciplines as well as suggestions on the most suitable athletic outfits.
In LIVEA7 “Live your sense of being,” seven selected bloggers from different countries will offer exclusive tips and ideas on how to experience their respective cities to the fullest in true EA7 style, including sports, hotels, shopping, food, leisure, and more.
The GAMEA7 “Support your country with your sense of being” is a real-life virtual game in which users participate by simply choosing their own countries and “checking in” when travelling, allowing them to earn valuable points in different locations. The country that achieves the highest score will reach the podium and will have access to the Winner Circle, a special area dedicated exclusively to frontrunners.
Maria Cristina Pavarini
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