20 Dec. 2012

Dr Martens opens new store in London

The Dr Martens store roll-out continues, and the brand recently opened a shop in London’s Carnaby Street. All manner of docs are served up  in-store, including the ranges designed in collaboration with Agynes Deyn and Liberty. Meanwhile, the so-called Made in England zone showcases products made in the brand’s original Northamptonshire factory while Dr. Martens’s full line of clothing and accessories is also available.

In terms of aesthetic, the store – which spreads across two floors – has been designed to reflect the brand’s heritage, and features wooden floors and exposed brick walls, while chunky leather sofas lend the space a relaxed air.