Dondup pop-up store in Paris
10 Oct. 2013
Dondup plan global expansion by 2016Dondup plan to expand globally. The fashion brand currently registers 70% of its revenue from Italy. The brand plans to increase its presence in international markets through a series of operations and store openings.
During the last edition of the Paris Fashion Week Dondup presented its S/S 2014 collection inside their newly opened pop-up store in the Les Marais area. The inspiring location caught the attention of international buyers and press.
Part of the brand's further expansion strategy is a series of international openings that will take place in 2016. In September they opened their first monobrand store in Kazan, in Russia, a country where they expect to grow significantly. By the end of 2015 they will open at least two monobrand stores in Germany. After this they plan to expand first in the Japanese and Chinese market, and then in the US.
Maria Cristina Pavarini
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