Front entrance of the new Diesel flagship in Frankfurt
06 Aug. 2013
Diesel returns to Frankfurt with new flagship store
After three years of absence in the city, Diesel has opened a new flagship store in Frankfurt am Main, Germany, on August 1, 2013.
The 383sqm store hosts the complete men's and women's Diesel fashion and denim collections, as well as Diesel shoes, bags, accessories and licensed products, and the high fashion line Diesel Black Gold.
To create a larger sales area in the landmark building, which is centrally located at Rathenauplatz 1, Diesel has combined the space of the former Faber Castell and Escada stores. The architecture and interior have been designed by the Diesel Interior team together with Esse4 and Contempo. The interior combines steel, wood and vintage elements. A copper wall connects the two floors.
The official store opening will take place in the presence of Diesel founder Renzo Rosso on September 5.
Denim assortment in the store
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