Comes to Berlin on a long-term basis: Denham
02 Jul. 2014
Denham opens first long-run German store
Amsterdam’s Denham the Jeanmaker will open its first stand-alone shop in Germany in the heart of Berlin Mitte at Münzstrasse 21, in the Blue Yard shopping area. The 117sqm location will present Denham’s complete range of 5-pocket denim models as well as the label’s seasonal ready-to-wear collections.
This inauguration follows the opening of a previous pop-up presentation held in January 2014, created in collaboration with the 14oz Store. The adjacency between the new Denham store and 14oz remains the same as the new location will serve as an anchor within the new Blue Yard shopping and café area for which the 14oz Store acts as a central hub.
The new Denham location will also offer special services including on-site sewing repair service and an additional jean washing program - the Denham Quick Wash. Inspired by hand-washing services already pioneered in Denham’s Amsterdam and Tokyo locations, this feature will add to the soul and culture of the Blue Yard.
The official opening will be celebrated in the Denham Store in Berlin on Tuesday July 8th from 5–8pm.
Maria Cristina Pavarini
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