Duvetica store Milan
Duvetica store Milan
 

20 Oct. 2011

DUVETICA TO OPEN STORE AND SHOWROOM IN MILAN

On Oct. 27, Duvetica, Italian high-end down jacket brand, will open its fourth worldwide monobrand store together with a showroom in Milan on Via Santo Spirito 22, Milan’s golden fashion triangle. Like the previous three stores opened by Duvetica Industries SPA in Tokyo, Kitzbühel and Courmayeur in 2010 and 2011, the new store has also been designed by Japanese architect Tadao Ando.

Minimalism and high-end technology characterize both the store and the showroom, each one measuring 220sqm occupying two floors. Highlights of both locations are pale colors such as ice white and off white, essential concrete walls and ultra-flat LCD touch screens ready for visitors checking out which products are available.

“The Duvetica brand represents a fusion between contemporary sensitivity and Europe's traditional absolute quality," comments architect Tadao Ando. “For Milan's new spaces I preferred clean design elements.”

Duvetica was born in 2004 in Venice as a brand for men’s and women’s down jackets representing fashion elements and a top-quality down filling generated by French grey ducks.
Duvetica showroom Milan
Duvetica showroom Milan



Maria Cristina Pavarini

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