16 Jun. 2010

DIESEL TO LAUNCH FACEPARK

Facepark is the name of Diesel’s latest campaign that urges consumers to temporarily disconnect with technology in favor of real live human connections. As part of the campaign, the denim brand has invited people to meet for one day at a park and to communicate with each other in person. There, people may only use cardboards and pens to write their comments. Some 546 participants have already registered for the event, which will be held at 3 pm on June 20 at Max Schmelling hall in Berlin. The event will be accompanied by live music acts, and guests will include none other than the city’s own Bodi Bill.