20 Apr. 2012

DIESEL TEAMS UP WITH SCAVOLINI

As a response to the ever-shrinking spaces that go in hand with contemporary living, Diesel and Scavolini have come up with Diesel Social Kitchen as a part of the Successful Living from Diesel home collection. The project defines "premium casual living," bringing the party back to the heart of the home - the kitchen - with a range of furniture, appliances and details.

Renzo Rosso, Chairman and founder of Diesel, said, “Me and my team chose to bring our culture and lifestyle to this collaboration, our love for things that have been experienced and interpreted with a soul; we have therefore developed different materials, new, yet "lived-in", with shades of colour and hues never before used, and all this with the experience, technology and know-how of the wonderful brand that is Scavolini: we have created a revolutionary product in an unprecedented sector first."



Together with cooperation partners Foscarini (lighting) and Moroso (funiture), Diesel introduced its home collection at Superstudio Piu‘ during Milan's Salone del Mobile on Wednesday, April 18, 2012.