08 Mar. 2012

DIESEL OPENS NEW STORE IN PARIS

Diesel has just opened a new store in Paris in the very heart of Le Marais, a lively area of the French capital. The new shop - the third in Paris and the eleventh in France – plans to reflect a premium store concept that Diesel wants to embrace in the future.



The 280sqm boutique occupies a single floor at street level with three windows that open out onto the street. The store is designed as a loft and is decorated with precious materials, aged and reinvented pieces, and a glass wall displaying the most significant elements of the Diesel and Diesel Black Gold men and women's collections, including underwear and accessories.