Diesel store in Mumbai
12 May. 2010
DIESEL OPENS IN MUMBAIDiesel, in partnership with Reliance Brands Ltd, a part of the Reliance Industries Group, has opened two stores in Mumbai, and says it will open additional stores in Bangalore, Delhi and Hyderabad over the next few months.
Designed by the Diesel Creative Team, the two Mumbai stores are totally different from any other existing Diesel flagship in the world. At 7,500 sq. ft. on Juhu Tara Road and 2,600 sq. ft. in the Palladium Mall in High Street Phoenix, both stores feature the complete Diesel lifestyle portfolio, including apparel, five-pocket trousers, footwear, intimates, timepieces, sunglasses, fragrances, accessories and other limited-edition products developed in collaboration with other brands.
"To launch In India one of the most iconic brand in contemporary fashion is the culmination of a dream and many months of painstaking but enjoyable work for my team and me,” said Darshan Mehta, President and CEO of Reliance Brands. “Diesel has spawned a genre of fashion that is an alternative to established luxury and in India it arrives to a throng of hungry fashionistas and a growing generation of cool consumers.”
Maria Cristina Pavarini
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