Diesel In or Out Facebook app
Diesel In or Out Facebook app
 

26 Apr. 2011

DIESEL LAUNCHES IN OR OUT FACEBOOK APPLICATION

Italian brand Diesel has launched a new feature on its Facebook page, the In or Out app, which serves as kind of a virtual border control where users can decide which famous, illegal immigrants can cross Diesel Island’s borders. The app pairs two famous characters on a screen and users can decide which one of the candidates should get an entrance stamp to cross the border. The idols with the most votes will be granted entrance on Diesel Island which is a tropical utopia where the principles of the Be Stupid manifesto can thrive and flourish. With the recent launch of the Dislike Facebook app, Diesel had already banned, among others, Italian politicians, North-African dictators, and Japanese cartoon cats from Diesel Island.
Susannah Carey

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