Desigual "La Vida es Chula"
16 Mar. 2012
DESIGUAL OPENS SHOWROOM IN BARCELONASpanish trend label Desigual has opened an 800sqm showroom store in Barcelona’s Calle Caspe. The shop presents the brand’s full collection in a bazaar-like atmosphere and combines a traditional retail experience with online shopping.
Presenting each style of the Desigual clothing line as well as the footwear line, a first for the brand, the space gives visitors the opportunity to try on products and get advice from personal shoppers if desired; appointments are available. It functions as a store-atelier where customers can get customized pieces and outfits.When a client decides to buy a product, it is ordered online and sent to his or her address of choice within 48 hours. Orders are shipped free of charge to all delivery countries included in Desigual's online shop.
The store’s interior has been equipped with antique and foreign furniture and decorations.
In order to create an inviting setting that is cosy and unique, the store’s interior has been equipped with antique and foreign furniture and decorations such as large leather sofas, an open fire place, Turkish carpets, travel souvenirs and patchwork wall paper. Much importance was attached to the usage of sustainable materials such as organic paints and eco-friendly wood.
Within the new store, which runs under the headline “La Vida es Chula” (“Life is Cool”), the pieces of clothing are arranged according to so-called flair “families,” each consisting of about 1,200 products. "We are always studying and experimenting with new store concepts while updating our existing ones," continued Adell, who strongly believes in the importance of updating the image of the brand's stores as well as the product offer inside, while mixing and integrating the brand's main collection along with the capsule collections and special collaborations such as, for instance, L Line, which was designed in collaboration with Christian Lacroix.
According to Desigual, more shops featuring the new showroom concept shall be opened in other cities and countries in the future, with interiors and furniture always carefully targeted to the respective market. The Barcelona location is also planned to be used for art exhibitions, installations and fashion shows.
Desigual La vida es Chula, C/Caspe, 33, E - Barcelona 08010
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