Blue Fitness relax area by Meidea, Bossa, ItacLab
Blue Fitness relax area by Meidea, Bossa, ItacLab

09 Dec. 2011


Despite the difficult market situation, (see our previous report on Denim by PV), the 9th edition in Paris of denim-focused show Denim by PV held between Nov. 30 and Dec. 1, 2011, registered +22% more visitors (including buyers, designers and denim community key players) than in December 2010. The show presenting s/s 2013 trends was visited by a total of 2,552 buyers, 73% of which came from abroad.

Italian visitors - the second major group of visitors after French ones, grew by 6.5%. Spain registered +43% more visitors and Turkey +30%. From Northern Europe, Germany saw a 24.5% increase, Sweden +24%, The Netherlands +31% and the UK reached a plus of 15%. Also the US registered a significant increase in visitors with +41%.
Maria Cristina Pavarini

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