DC Trinoma store
DC Trinoma store
 

16 Dec. 2009

DC ADDS FOUR MORE STORES IN ASIA

Action sports brand DC continued its international expansion recently with the addition of four new concept stores in Asia. The new locations include Eastwood and Cebu in the Philippines and Seminyak and Nusa Dua in Indonesia. DC has opened a total of seven new stores in the Asia-Pacific region this year.

Consistent with DC’s flagship store in Los Angeles, CA, the new stores offer an environment in which customers can immerse themselves in DC culture. They also carry the most current DC footwear, apparel and accessories collections, as well as the coveted DC Special Projects family of products.

Visitors to the stores, which feature imagery surrounding DC’s team of world famous board riders, additionally can screen the latest DC films.

“We are excited to have been in a position to open seven full DC concept stores this year in the region,” said Asia-Pacific General Manager and Senior Vice President, Gary Parsons. “Each store is located within the best retail developments in each city and we are very fortunate to have some young, keen and passionate shop staff ready to help deliver the DC brand message.”

DC’s Cebu store in particular is expected to play an integral part in supporting the flourishing local skate scene.

Additional stores are being planned for both Southeast and North Asia.

—Tim Yap

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