counterfeit jeans printing
10 Oct. 2013
Counterfeiting grows +1.850% and cancels 270,000 jobsDuring the last edition of the yearly meeting organised by Indicam, the Italian centre aimed at fighting counterfeiting, a series of worrying results have emerged.
The total sales of counterfeit goods circulating worldwide are estimated to be between 7 – 9%. According to recent studies, a total of 250 billion USD worth of counterfeit goods have crossed custom borders between production and consumption. Products may also have been bought within the same borders (UE, NAFTA, etc.), in which case the total amount could be double or more. From the figures it can be estimated that 5% of the watch industry, 6% of the medicine industry, 10% of the fragrance industry, 20% of the textile, fashion and apparel industry 25% of the audio/video industry and 35% of the software industry are counterfeit.
The increase of worldwide counterfeited goods between 1994 and 2011 is estimated to have risen of about +1,850%. 270,000 is the estimated figure of lost jobs in the last ten years worldwide. Of these, 125,000 were lost in the European Union.
More than 50% of worldwide production of counterfeit goods comes from South-East Asia. Sixty percent of their destination is the European Union, 40% the rest of the world.
China is by far the largest producer of counterfeit goods, followed by Korea, Taiwan and other countries in the region. Approximately 35% of worldwide production comes from the Mediterranean area with destinations such as the European Union, the US, Africa, Eastern Europe. Leading countries in the Mediterranean area for producing counterfeit goods are Italy, Spain, Turkey and Morocco.
Because of globalization, dynamics between these two areas - once separated - are now interconnected. This way more fake components made in China are entering the EU, crossing "weak" entrance points such as Northern European harbours and newly entered members of the EU. They are then assembled and added with counterfeited brands that are mainly manufactured in different European countries, Among them Italy is unfortunately listed as number one as both producer and consumer of counterfeit goods in Europe.
In 2012, the estimated turnover of counterfeit goods in Italy was estimated at €3.7 - €7.5 billion. Out of this 60% refers to apparel and fashion products (textile, leather goods and footwear). More cautious estimates claim the figure is closer to €1.5 billion. In Italy the counterfeiting industry is spread throughout the whole territory with higher levels in regions such as Campania (apparel, components and commodities), Tuscany, Lazio and Marche (leather goods), North West and North East (components and watches).
Sadly the same channels of the web that supports the circulation of authentic products end up also supporting and speeding up the circulation of counterfeit ones.
Maria Cristina Pavarini
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