The store is located close to Alexanderplatz
05 Mar. 2014
Colmar Originals opens in Berlin
At the beginning of January 2014, Italian sportswear and activewear brand Colmar Originals opened its new flagship store in Berlin, near Alexanderplatz, Alte Schonhauser Strasse 20-22.
The new 80 square meter space - designed by Studio Giraldi Associati Architetti – maintains the store’s original shop front, characterized by a black steel frame and black entrance door. Inside it hosts a gallery with opaque white backlit glass panes. Shelves, hanging systems and tables – all black lacquered- complement the store and are juxtaposed to the lighted store niches hosting all products. Behind the white lacquered cash desk a special glass wall, showing LED lighted moving feathers, hides the store’s changing rooms.
The new store concept will also be replicated in new shop-in-shops in Italy and abroad.
Alte Schonhauser Strasse 20-22
Maria Cristina Pavarini
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