Visitors at 2nd edition of Chic Young Blood
Visitors at 2nd edition of Chic Young Blood
 

08 Nov. 2012

Chic Young Blood announced successful 2nd edition

The second edition of Chinese fashion show Chic Young Blood, that closed its doors October, 28, attracted almost 22.000 visitors. All in all 110 young fashion garments & accessories brands and designers’ brands showed their collections at the trade platform for China’s young fashion. Again, Teen Team, Fiv5-S, Float, Lifecycle, Inmix, Murster, Plastered, Navel, ABS among others presented their products. Additional, new brands such as Lee Cooper, CH’IN, Havaianas, Depot3, Sneaky Mob, Lat Sondag joined the event that run parallel to Mercedes-Benz China Fashion Week at 751 D-Park in Beijing.
 Wang Fan is responsible for Chic Young Blood
Wang Fan is responsible for Chic Young Blood

During the course of Frankfurt’s first-ever China Fashion Business Conference, we got a chance to talk with Wang Fang of the China National Garment Association. Wang is in charge of Chic Young Blood, Beijing’s trade show spin-off of Chic for young fashion and sportswear.

So far Chic Young Blood happens only once a year, in October. Any plans to become bi-annual?
For the next 2-3 years we plan to stick to the annual frequency. Due to the structure of the Chinese market and the fact that we don’t follow a classical order rhythm, we don’t need a bi-annual schedule yet. We’ll stay with the October date since Chic Young Blood takes place parallel to the Mercedes Benz Fashion Week, which makes it possible to synergize and have visitors join both events.

If orders are not yet being placed, what is the purpose for brands and visitors to attend the trade show?
Chic Young Blood is mainly about making your brand known and strengthening brand awareness. This is also why the show not only serves as a B2B platform for buyers and brands, but also as a B2C event that helps brands get in touch with consumers. We always invite consumers, mostly consisting of fashionable people between the ages of 20 and 29 that we approach via Chinese social media channels. Of the 22,000 visitors in total this year, the ratio between business people and consumers was about 50:50. Because of this, it was a good thing that we moved to the Beijing Designer Park, which has Bauhaus setting that reflects more of a lifestyle idea.

How does the line up of brands develop?
This October’s edition had about 110 brands, most of which were Chinese and about 15 from overseas including Lee Cooper, Havaianas and labels under the Iconix group. Next year we’re expecting about 150 brands and hope to attract even more international brands while remaining a platform that’s primarily for local Chinese designers and labels.
Sabine Kühnl

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