Color-added by Converse in Berlin
Color-added by Converse in Berlin
 

27 Mar. 2012

CONVERSE: STREET ART CAMPAIGN „JUST ADD COLOR“

Converse "Just Add Color" - Campaign Video
Lifestyle brand Converse – famous for its ever-popular Chuck Tailor All Stars, launched in 1917 – has released a creative campaign across various cities in Austria, Germany and Switzerland.

The campaign called "Just Add Color" features the brand's key visual, a stencil of the iconic Chuck Tailor shoe, on various print media such as city cards, traditional posters, on public transportation and via guerrilla-marketing-inspired street art performances. As part of the campaign that was planned by Schröder+Schömbs PR, the making of the street art pieces can be watched as a film.

Innovative and unique techniques have been used to create the pieces, such as paintball-like splotches of color and rainbow spraying. The designs of the traditional POS have also been included in shop windows at trading partners across the entirety of the DACH (Germany, Austria, Switzerland) region.

Innovative and unique techniques have been used to create the colorful art pieces
Innovative and unique techniques have been used to create the colorful art pieces

Mona Schmadl

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