DAY Birger et Mikkelsen
DAY Birger et Mikkelsen
 

25 May. 2010

CONTROL OF DAY BIRGER ET MIKKELSEN REVERTS TO FOUNDER

Keld Mikkelsen has assumed control once again of the contemporary fashion brand he founded in 1997. Three years ago, Mikkensen sold 50% of the company’s shares to Iceland’s Baugur Group, but when that company went bankrupt in 2009, the shares were transferred to Straumur, a bank in Iceland. DAY Birger et Mikkelsen said last week that those shares had been purchased back by Mikkelsen, giving him 100% control of the brand. “I’ve been striving to regain full control over the company in order to strengthen DAY Birger et Mikkelsen as a brand and further enable the brand’s positive development,” said Mikkelsen. “I am glad we could make this happen and am, together with our dedicated employees, very excited and look forward to bringing the brand to the next level.”

Tim Yap

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