11 Dec. 2009
COLUMBIA OPENS IN MUNICHOutdoor lifestyle brand Columbia Sportswear opened its newest European store in Munich on Nov. 27, two weeks ahead of its original planned date. Located at Sendlinger Strasse 19, the 450-sq.-meter store offers the complete array of Columbia’s innovative outdoor products, including apparel, equipment and shoes, as well as the shoe collection of Sorel. It is the third store by the company to open in Europe and part of a strategy to establish a worldwide network of company-owned brand stores. Sabine Egloffstein, former manager of the Columbia outlet store in Ingolstadt, has been appointed store manager. The brand has also announced that it will host a VIP event for customers and press to coincide with the next Ispo fair, Feb. 7-10, 2010.
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