30 Jun. 2010
COCKPIT STORE HOUSES SUMMERTIME SHOP-IN-SHOPContemporary fashion brand Cockpit USA has unveiled its second shop-in-shop at its standalone store at 652 Broadway in New York.
Located on the store’s second floor, the shop-in-shop features sneakers by the French brand Bensimon and T-shirts by Give and Take, the Pittsburgh-based T-shirt brand headed by Shea Mullen whose tops are inspired by and created to support various charitable causes such as the Girls and Boys Club of New York and Charlize Theron’s Africa Outreach Program.
Sporting a timely and seasonal “summer camp” theme, the shop is decorated to resemble a camping lodge and uses actual cots to display the shoes and tees.
The pop-up shop-in-shop will be open for 30 days.
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