Calvin Klein store Beijing
10 Nov. 2011
CK CALVIN KLEIN REOPENS BEIJING FLAGSHIP STORECalvin Klein has recently celebrated the opening of its newly renovated flagship store at the China World shopping mall in Beijing. The store is located on the first level of the shopping mall and offers the full range of men’s and women’s contemporary bridge sportswear and accessories, including bags and small leather goods, watches, footwear, and eyewear. Additional product categories will still be added to portfolio of the store which has a sales area of over 2,100 square feet.
Following the new design concept for ck Calvin Klein stores globally, the expanded store interior features an open space accented with state of the art lighting, stainless steel fixtures paired with crisp, white glass, lacquered surfaces, and smooth, cream limestone floors. Alternating walls of textured limestone and illuminated vertical glass fins complement the store’s sleek modern look.
The opening event was hosted by Kevin Carrigan, Global Creative Director of ck Calvin Klein, Calvin Klein & Calvin Klein Jeans, and Tom Murry, President & CEO of Calvin Klein, Inc. Amongst VIP guests were, for instance, actor Kun Chen, Chinese actress Eva Shengyi Huang, Singaporean actress Lilin Wong, actress Xinyuan Zhang, Mega Mengmeng and Chinese top model Lei Zhao.
Maria Cristina Pavarini
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