Chip Bergh
Chip Bergh
 

17 Jun. 2011

CHIP BERGH TO BE NEW LEVI’S CEO

There will be a new head honcho at Levi Strauss & Co come September. The San Francisco-based denim giant announced yesterday that Charles “Chip” V. Bergh, 53, will replace John Anderson as president and CEO on September 1. Anderson is retiring after spending 32 years at the company and is also is giving up his seat on the board of directors. He joined Levi Strauss and Co in 1979 and before being named COO in July 2006, he was president of the company’s Asia Pacific Division and Global Sourcing Organization.

Bergh, a 28-year veteran of The Proctor & Gamble Company, most recently served as its group president of Global Male Grooming, where he built and launched shaving brands such as Gillette Fusion and Old Spice. He also previously served on the board of directors of apparel giant VF Corp.

“I am truly humbled and excited to join Levi Strauss & Co to lead the next phase of evolution and growth of its iconic brands,” he said in a company statement. “I look forward to working with the company’s impressive leadership team and talented employees to build on its strong position as a consumer industry leader for the benefit of shareholders, consumers and other stakeholders.”

Levi Strauss produces the Levi’s, Dockers, Signature by Levi Strauss & Co and Denizen brands. Its products are sold in more than 110 countries and its fiscal net revenues for 2010 were $4.4 billion.
Christopher Blomquist

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