Cheap Monday store Copenhagen
Cheap Monday store Copenhagen
 

07 Nov. 2011

CHEAP MONDAY TO OPEN FIRST STAND-ALONE STORE IN UK

At the end of February 2012, Cheap Monday will open its first freestanding store in the UK. The store will be located on Carnaby Street in central London and will have a retail space of approximately 300sqm spread over two floors. The store interior will have a hard, industrial expression with tiled walls and a ceiling dominated by visible pipes, steel beams and gratings. The concept will be a continuation of the Cheap Monday Store in Copenhagen, featuring raw and simple materials such as chain link fencing and broken particle boards. The store will offer the entire Cheap Monday range including womenswear, menswear as well as a baby, accessories, underwear and shoe collection.

"When we opened our first store in 2009, we already had a dream and a vision to open Cheap Monday stores in the big fashion metropolises," commented Håkan Ström, COO Cheap Monday. "With our Cheap Monday store in Copenhagen and our concession stores in Selfridges, we’ve proven that our concept works."

The opening will follow the opening of the very first stand-alone store opened in Copenhagen in 2009, Denmark and concession stores at Selfridges London, Birmingham and Manchester. The Swedish jeans and fashion brand founded in 2004, is available to 38 markets, in about 1,800 stores all over the world.
Cheap Monday store Copenhagen
Cheap Monday store Copenhagen

Elisa Amelia Bausch

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