24 Sep. 2009

CHEAP MONDAY NAMES NEW CHIEF OPERATING OFFICER

Cheap Monday, the Swedish denim label, has appointed Håkan Ström its Chief Operating Officer. Ström, who has extensive industry experience and previously held managerial positions at Levi's Sweden and Reebok Scandinavia, will aim to spur on Cheap Monday’s international growth and expansion. ”Cheap Monday has rapidly established at the top of the international fashion industry. My mission is to create possibilities to take the brand even further. There is a great potential attached to the brand and I believe that Cheap Monday has the right prerequisites to become one of the world’s largest denim brands — but more fun,” said Ström.

—Emma Holmqvist

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