CBR Fashion Group presentation at Berlin fashion week
01 Aug. 2012
CBR FASHION GROUP: RELAUNCH OF STREET ONE, CECIL AND FAVORS!The CBR Fashion Group has relaunched its Street One and CECIL brands, and presented its new “FAVORS! by cbr” multi-brand concept.
“Under the Brand Days motto, ‘be part of a new beginning’, we have now successfully initiated CBR’s new start”, said CBR Fashion Group CEO Christoph Rosa. He continues, “Our new innovative, revolutionary store design is the basis for our pledge to once again be the reliable, high-performance, fashion-conscious partner people expect. In order to achieve this objective, we are keeping our focus firmly on the wishes of our customers. CBR is once again ‘product-led’. In Thomas Kromik for Street One and Thorsten Grönlund for CECIL, we have two Managing Directors with a wealth of product experience on board for the brands who will drive our new, decentralized approach.”
new look of Street One
The reinterpretation of the Cecil stores with the “Cecil Clamp” concept is ment to refer on the customers’ desire for simplicity and an emotional bond. The designers from Ligonova created the new store design, that also uses screens and iPads to create a greater emotional bond with the brand and assist customers, for instance in finding the right sizes.
new multibrand concept Favors! by cbr
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