Burton CEO Laurent Potdevin
Burton CEO Laurent Potdevin
 

05 May. 2010

Burton Snowboard's CEO Resigns



Burton has announced the departure of CEO Laurent Potdevin, who plans to pursue other opportunities after working at the world’s leading snowboard company for 15 years. Laurent will stay connected to Burton as a consultant and advisor to the company.

Moving forward, Chairman and brand founder Jake Burton Carpenter will assume the role of CEO on an interim basis, while Burton searches for Potdevin’s successor. Jake will receive considerable help from his wife Donna, who has played an integral role in the company since its inception, including spearheading the growth of Burton’s women’s business and international sales.

Potdevin has a strong legacy at the company. He came to Burton in 1995 in an operations capacity, was elevated to the role of President in 2002, and ultimately became CEO in 2005, overseeing all Burton brands and shared services on a global level. During his tenure, he also played a key role in Burton’s diversification efforts and helped maintain and strengthen Burton’s position as a snowboard industry leader.

“Laurent and I have had a great 15 years together,” said Burton Carpenter. “I support his decision to move on, and as a company we’ve always looked at change as an opportunity. This marks a new chapter for Burton during a time when snowboarding is gaining a lot of momentum.”

“What started as a Vermont leap-of-faith 15 years ago turned out to be one hell of a ride,” said Potdevin. “It’s been an incredibly fun, fast and productive time, which I truly enjoyed every day. From Jake on, the people at Burton are a powerful, inspiring and fun group, and I will miss that.”

Regina Henkel

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