Burberry Art of the Trench Shanghai Event
02 Sep. 2013
Burberry celebrates art of trench in AsiaBurberry has just brought its digital platform, Art of the Trench, to life, physically, for the first time in Asia through an event celebrating Shanghai and its creative community.
The event, hosted by British actress and face of Burberry Body Tender Cara Delevingne, took place at the Burberry K11 store in Shanghai and was attended by over 450 guests including Bolin Chen, Denise Ho, Du Juan, Tian Yuan, Emma Pei, Han Huo Huo, Bonnie Chen, Linda Li, Li Hui, Tan Yuanyuan and Li Da Qi, all of whom wore Burberry and were shot for Art of the Trench.
The event, which celebrated all facets of the brand including music, innovation and the trench coat, was an immersive physical and digital Art of the Trench take over, with guests being able to explore the portraits via interactive touch screens throughout the store.
Hong Kong musician Khalil Fong performed an acoustic set, followed by a live set by Shanghainese DJ Lin Feng.
As part of a global celebration of the site, Burberry has hosted Art of the Trench events in Chicago, Brazil and India, and has further events planned in Paris, Seoul, Kiev and Istanbul later this year.
Maria Cristina Pavarini
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