Bright annoucnes new location and new segmentation
28 Sep. 2012
Bright Makes ChangesSkate and streetwear tradeshow Bright has revealed some further news and alterations concerning their upcoming show, scheduled to take place in Berlin from January 16-18, 2013.
As was announced during this summer’s edition, the tradeshow has decided to move from its rather isolated location at the former Stasi headquarters in Berlin-Lichtenberg to the very central Alte Münze grounds in Berlin-Mitte.
Now the tradeshow organizers have also declared that they will structure the exhibition space thematically, planning to host all boardsports exhibitors in the production hall area and all streetwear exhibitors in the wing building to give the event a sleeker look and to facilitate respective booth space regulation. This way, Bright hopes to create an enhanced brand experience and an easier and more balanced visitor flow.
The new location is set to bring Bright more traffic
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