Blue Fire SS 2014
22 Jul. 2013
Blue Fire Co. starts new image campaignTrouser specialist Blue Fire Co. has revised its image in terms of brand logo, website and image campaign.
Frank Götz, sales manager of Blue Fire Co., explains:
“We want to underline our fashion expertise and in the future build up a clear brand image especially for women.”
The spring/summer 2014 image campaign uses expressive pictures and spontaneous, sun-drenched snapshots taken by popular fashion photographer Henrik Purienne.
Currently Blue Fire Co. is distributed to 750 retailers by 12 agencies in Germany, Austria, Switzerland and Russia.
Tatjana von Elverfeldt
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