05 Feb. 2008
BURTON ACQUIRES ALIEN WORKSHOP AND HABITATApparel and après ski and sports company Burton (burton.com), has acquired DNA Distribution (dnadistribution.com), which includes skateboarding brands Alien Workshop, Habitat and Reflex.
The acquisition is the result of an ongoing relationship between the companies, who discovered over the previous two-years that they share a common approach in the way that they contribute to boardsports culture. The companies also stress their shared commitment to relationships with international athletes and amateurs as well as the continual innovation of hardgoods technologies, and the sports creativity.
DNA Distribution will continue to operate in Dayton, Ohio and CEO and Co-Founder Chris Carter will continue to oversee the DNA brands, which include Alien Workshop, Habitat and Reflex Bearings.
“We are very excited to bring the DNA family of brands to Burton - a company that we truly respect,” says Chris Carter, Chief Executive Officer for DNA Distribution. “Burton clearly leads their market in terms of team, innovation, marketing and values. Joe, Mike and I look forward to leveraging Burton's strengths to reach the full potential for the DNA brands: Alien Workshop, Habitat and Reflex.”
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