08 Jul. 2010
BREAD & BUTTER TO LAUNCH KIDS SHOW IN 2012“Get your kids here!” appealed Karl-Heinz Müller, CEO of Bread & butter, to attendees at the show currently in session at Tempelholf Airport in Berlin.
Kidswear indeed is back at Bread & butter and has been set up in three Roncalli-Circus tents spanning some 2,500 sq. meters.
Now organizers plans to expand the show for the next two trade shows. The July 2011 show, for example, will allocate an additional 7,000 sq. meters to kidswear. “The kid is grown up by then and ready to stand on its own feet,” said Müller. Come January 2012 Bread & butter will launch a standalone kids show nine days after the main Bread & butter show at Tempelhof. The fair will run from January 29-31 and will be located in and around the denim quarter.
“There definitely is a market for this segment,” said Müller, explaining that until now in Germany there had been many segment attempts but most resembled mobile showrooms without the emotional impact. Subsequently, many companies including Diesel and Pepe Jeans approached the Bread & butter team about launching an exclusive kidswear platform.
"We don't intent to be a baby fair," explained Müller, adding that the forthcoming show would include more teen collections and that his goal is to build up the kidswear trade show as a leading platform in this segment like Bread & butter.
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