15 Jul. 2010
BRANDS4FRIENDS H1 SALES UP 63%The German online shopping club Brands4friends.de continues to grow dynamically. In the first half of 2010, sales increased by 63% over the same period last year, and in June, Brands4friends.de achieved its highest single-day sales result (850,000 euros), a 63% increase from a year ago. The company even outpaced Germany’s online retailers, which according to Distanzhandel in Deutschland 2010 (TNS Infratest), posted a 2.7% increase in sales.
“We have cemented our position as the market leader in Germany. Our attractive offerings are appealing to more and more customers,” said CEO Christian Heitmeyer. Company sales of Vespa motor scooters in June, for example, were “very successful,” according to Heitmeyer, and in the first six months, the number of products sold by Brands4friends.de grew by 80%.
Brands4friends.de, which in Germany already has over 3 milion members, is now working with over 500 well-known brand manufacturers. That means the number of its business partners has more than doubled since last year. In addition, Brands4friends.de plans to expand its cosmetics and consumer electronics divisions
The international expansion of brands4friends.de is also successfully underway. Business has been developing dynamically since entering the Austrian market in December 2009, the UK in February 2010 and Japan in March 2010. In all three countries, Brands4friends.de was rapidly able to achieve market-leading positions in sales and membership numbers.
Management of Brands4friends.de is also stronger following the recent addition of Sergio Dias. Born in Brazil, Dias, 54, previously served as President of the Millennium vodka and rum division of Moet Hennessy at LVMH, as well as Chief Financial Officer of Moet Hennessy at LVMH, and General Manager for Non-Food Websites at Carrefour.
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