Audrina Patridge for Bongo
Audrina Patridge for Bongo
 

14 Jul. 2010

BONGO TO RELAUNCH AT SEARS, KMART

Iconix Brand Group-owned Bongo, the lifestyle junior brand, is being relaunched at Sears and Kmart this fall and will be accompanied by a major national campaign featuring the MTV breakout star Audrina Patridge. Ads will roll out across fashion, lifestyle and entertainment magazines as well as in stores, throughout Sears and Kmart marketing collaterals, outdoor and online at Bongo.com.

"Generations of women, including my mom and sisters, have loved this iconic brand, and it's exciting to be a part of something that is so classically cool, American," explained Partridge.

"In keeping with its young, hot-in-Hollywood history of spokespeople, Audrina was a natural fit for the Bongo brand. She lives that glamorous, adventurous lifestyle that our Bongo customers are fascinated with. And it doesn't hurt that she looks amazing in our jeans," said Dari Marder, chief marketing officer, Iconix Brand Group, Inc. "We are thrilled that with Bongo relaunching at Sears and Kmart, it will now be easier for Bongo girls across the country to have access to the hottest fashion at affordable prices."

Patridge will make personal appearances on behalf of Bongo and host a launch party to celebrate the new campaign. Previous spokeswomen for the apparel, footwear and accessories brand include Kim Kardashian, Nicole Richie, Kristin Cavallari and Rachel Bilson.
Tim Yap

Advertising


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