Business News

03 Dec. 2009

BOGNER FLAGSHIP STORE OPENS IN COLOGNE

The sport-lifestyle brand Bogner has opened a 450-sq.meter flagship store in Cologne. The store presents the entire Bogner universe including its men’s, women’s and sports fashion collections, Bogner Fire + Ice and accessories. The store also has a natural design which represents the brands as they relate to nature. One highlight is a 7.3-meter high ash tree cut from the Bavarian forest. The exciting 75-year history of the brand is also brought to life on a wall collage. Bogner is presently owned by Willy Bogner GmbH & Co. in Munich.

—Melanie Gropler