last summer edition of Bright by Vera Albers
last summer edition of Bright by Vera Albers
 

28 Jun. 2012

BERLIN: WELL PREPARED FOR FASHION KICK-OFF

The Countdown is on! Only a few days left before Berlin fashion circus will open its doors. Among Bread & butter at Tempelhof, Mercedes Benz Fashion Week und Premium at Gleisdreieck, several special interest fairs will party the German capital and attract visitors with their concepts.

Nike SB at Bright
Nike SB at Bright
All about urban wear, skateboard, and sneaker is the 15th edition of the Bright fair, which will be held for the fifth time this summer in the former Stasi headquarters in Berlin, starts one day earlier than the coming Berlin fashion week, on July 4, and runs through Friday July 6, parallel to the Bread&Butter and Premium.  “By bringing it forward we wanted to offer keen visitors the chance to drop in on us on Thursday. Saturday actually turned out well for us, but the visitors already had fair-fatigue by the weekend,” Bright’s managing director Marco Aslim explained. Much like last season, around 330 brands have already confirmed they will attend. The All Tomorrow concept has also established itself as a platform for selected new labels, young designers, and artists. This season it is going to be integrated at the Bright with approx. 20 labels on their own 800 square meter (8,600 square foot) area.  Furthermore, the organizers Thomas Martini and Marco Aslim have again planned a big Bright festival with booths at the market area as well as music acts. On Thursday evening the Bright cinema is showing a preview of “This ain’t California,” a documentary about the skater scene in the GDR.

Show & Order
Show & Order
After the debut in January the second edition of Show & Order is taking place from July 3 to 6 in the halls of the decommissioned power plant in Berlin-Mitte. Just as it did the first time the order platform for high fashion is already opening one day before the official start of Berlin Fashion Week. Whereas approx.140 collections were presented in January, 200 exhibitors have already registered so far. Among the new ones will be the labels M Missoni, Love Moschino, Juliet Dunn, Parker NY, Odd Molly, and Ella Luna. Verena Malta, project manager for the trade show says: “We have deliberately chosen a sufficent number of exclusive national and international brands to offer buyers a focused order atmosphere.” 

After their start in January, The Gallery, organized by the Düsseldorf-based Igedo Company and with a
The Gallery
The Gallery
clear focus on designer and avant-garde collections, is also entering its second round from July 4 to 6 in Café Moskau: The existing portfolio is going to be augmented by international brands and some new additions in July. "Many retailers have expanded the range they offer and they are successfully combining pure avant-garde with top fashion and individual designer collections. For the next event we are offering these buyers an even more interesting mix of brands and other sophisticated, international labels," says project manager Elke Sautter. Among others, labels on hand will include Annette Görtz, Azizi, Bitte Kai Rand, Nör, The Swiss Label as well as Trippen and Zeitlos by Luana.
Karin Leiberg

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