Bench s/s 2011 collection
07 Apr. 2011
BENCH GERMANY GETS SUPPORT FOR BRAND DEVELOPMENTStreet and lifestyle brand Bench from now on gets support regarding its brand development in Germany by Munich-based brand agency KMS Team. The cooperation between the companies affects the strategic as well as the creative areas. Together with the company Americana Germany which is responsible for the sales of Bench products in Germany and the Benelux States, the intention of KMS Team agency is to sharpen the brand’s profile and to optimize its performance on the German market.
Michael Keller, Managing Partner of KMS Team: “Meanwhile, Bench is one of the most popular labels amongst the trend-following target group in Germany. We are happy to accompany the further development of this successful and dynamic brand.”
Bench was founded in 1989 in Manchester and has its roots in the skateboarding and BMX scene. The company belongs to the Amerciana International Ltd based in Manchester, England. The sales team for Germany and the Beneluxe States is located in Munich, Germany. Bench is available in 30 countries worldwide.
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