Karl-Heinz Müller
Karl-Heinz Müller
 

03 Jul. 2012

BB Press conference

The new building Tempel of Denim is the heart of this week’s Bread & Butter trade show in Berlin and here visitors can discover new inspirations. During the opening eve press conference on Tuesday Bread & Butter president Karl-Heinz Müller explained the concept, which showcases denim competence. Müller is very proud of his new baby. About 27 brands including Denham, Big John, Closed, 7 For All Mankind, AG Adriano Goldschmied, Atelier La Durance, Orta Anadolu, Rising Sun Jeans and Rokker are presenting their new collections on 3,000 sq. meters. Müller said, “We are showing renowned brands, as well as interesting and inspiring ones, which are still small but are playing an important role in the market.” About 684 brands are showing at Bread & Butter in total and 120 of them are new exhibitors. “Yes, we lost 18 brands in the Denim Hall, but we have to look forward,” explained Müller. For example, Levi’s, Gas, Miss Sixty, Freesoul, Ralph Lauren, Cheap Monday, Kuyichi and Replay have exited the fair. The Denim Base has a new structure and shows a mix and match of brands including newcomers such as Strellson, Joop, Marc ´O Polo and Tom Tailor. Müller is convinced that some missing denim brands are coming back soon to the Denim Base. He is very optimistic for Bread & Butter but concerned with the situation in Berlin because there are too many competing shows.

For the first time Bread & Butter celebrated the opening as a Summer Night yesterday at Café am neuen See in Berlin-Tiergarten. The fashion show “Denim Religions” with 50 models was an expression of denim passion.
Lisa Dartmann

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