Annalena Skörl Maul, 'Swagga'
30 Apr. 2012
BALTIC FASHION AWARD HONORS CROCHET WORKInternational fashion professionals have distinguished the young German designer Annalena Skörl Maul with first place for her crochet hip-hop collection ‘Swagga’. The Baltic Fashion Award includes a prize of €10,000, which is donated by the Federal Ministry of Economy, Construction and Tourism in the German state of Mecklenburg-Hither Pomerania. The jury confirmed their decision by saying, “Her work is full of good ideas, great detail and accessories. The young and humorous collection shows strong handicraft and the designer knows who she addresses and how to do it best.”
The second prize went to Jolanta Rimkute and Ieva Ševiakovaite, who amazed the judges with their strong ‘Baltai’ line, in connection with the Baltic region. The Lithuanian honourees interpreted Baltic myths in a new way and adapted them for the 21st century, which won them €7,500 donated by the Federal Ministry of Education, Science and Art in Mecklenburg-Hither Pomerania. The jury praised them for their “Strong silhouettes and beautiful workmanship. The designers used local materials and produced locally with color shades catering to a consequent softness.”
The third prize honoured a sustainable concept from German designer Simone Austen’s ‘ZERO8/15’ collection, which serves as an alternative to the fast-moving fashion business. €5,000 was sponsored by Kaiserbäder Insel Usedom and all materials used were recyclable and compostable. The judges said, “The designer limited herself considerably but managed to create a wearable and non-complicated collection.”
The Baltic Fashion Award is the Baltic Sea region's international fashion competition and took place for the 11th time this year on the German island of Usedom. 250 guests attended the ceremony at the Maritime hotel on April 20.
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