11 Mar. 2013

Art Shoes launches ad campaign

Everyone has things in their life they don't  need anymore. Unnecessary or superfluous, no matter what it is, it’s not always that easy to release it.

The Spanish shoebrand Art released their shoes from conventional soles. Therefore they looked for a way to say good-bye in everyday life. The answer: toiletpaper. You can print all the stories and stuff on it, then use it, then flush it away. On the website www.byebyesuela.com you can share what ever you would say byebye to – in words or photos. Every user can vote, and the so called byebye with the most likes, wins a pair of art shoes. Every week.