For sale: The brands Americanino and El Charro
For sale: The brands Americanino and El Charro
 

25 Jul. 2013

Americanino and El Charro up for auction


According to local Italian newspapers the two cult Italian brands Americanino and El Charro, which were especially successful in the 1980s in the era of the Paninari, will be sold at an auction on 26th July 2013 as part of the liquidation of Meta Apparel spa.

The company of Arezzo, owner of the two brands, had asked to be admitted to the procedure of composition with creditors in September 2011. They had tried to rent part of the business, though the balance of the year 2011 closed with sales of €14 million, inferior to the €19.7 million of 2010, registering a loss of €22.7 million against the €90,000 gain of 2010.
Maria Cristina Pavarini

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