07 Feb. 2011
ARC’TERYX PRODUCES CAPES FOR THE HOMELESSEmployees of Canadian outdoor brand Arc’teryx Equipment Inc. decided to help the Lower Mainland’s homeless population with the spread of capes. Working on three separate Saturdays at the Arc’teryx manufacturing facility in Burnaby, BC, volunteers cut and sewed 560 specially-designed capes for Vancouver’s homeless that will repel wind and rain during the city’s often dreary winter weather.
Project Coordinator, Tara Latham, says: “Spirits were high and it was quite difficult to pull people off their sewing machines at the end of the day.” These simple capes re-purpose end-of-roll and discontinued fabrics that the company utilizes in its premium quality GORE-TEX® garments. What started as an effort to find other uses for fabrics destined for the trash has turned into a product to clothe those in need and provides an opportunity to create social awareness of homelessness in the midst of one of Canada’s most affluent cities.
|Back to home|
Diesel: Nicola Formichetti as new AD
Discover our digital World